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Advertise with fcall.in
How you can use fcall to promote your Bussiness or Service
When user get call connected to detination number they will hear advertisement regarding your bussiness.
Your advertiement will be included in 460 character sms.
We can also include your Advertisement in our website in blocks or in Pop-ups/pop-under.
We provide advertisement space at lower rates you may contact us for quotes.
Revenue Models supported by fcall.in
CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions)
is when advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. Fomous among all advertising techniques.
CPV(Cost Per Visitor)
is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPV(Cost Per View)
is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
CPC(Cost Per Click) or PPC (Pay per click)
is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA(Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance)
advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the number of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the seller's web site conversion funnel. The following are common variants of CPA:
CPL (Cost Per Lead)
advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
CPS(Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order)
advertising is based on each time a sale is made.
eCPM: Effective CPM or eCPM
calculated through other conversion events such as Cost per Clicks, Cost per Downloads, Cost per Leads etc. for example when an advertiser getting $2 per download and for 100,000 impressions you received 10 downloads worth $20, in this case your effective CPM or eCPM will be 2*20*1000/100,000= $0.4
Advertiser paying fixed cost for delivery frame by campaign flight dates without any relevance to performance. e.g For one month subsciption of advertising.
Cost per conversion
Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Types of adds supported by fcall.in
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated ad on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.
Frame ad: an ad that appeared within an HTML frame, usually at the top with the site logo. As the user browsed the site, the frame would not change.
In addition, we also ads containing streaming video or streaming audio.
You can also make user hear you company name or brand name on time of connection.
Advantages to Advertisers
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. You can reach a wide audience for a small fraction of traditional advertising budgets like on T.V, Radio, Newspaper. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, you have the advantage of appealing to consumers in a medium that can bring results quickly and make huge Turnovers. Advertisers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action etc. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action
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